HOME BAKERY - YOUR CITY, YOUR COUNTRY
ATTENTION HOME BAKERS WHO WANT REPEAT CUSTOMERS & CONSISTENT ORDERS.
You need consistent orders in your Home Bakery, like, yesterday!
😣 Tired of new customers RAVING about your baking, but never ordering again?
⏰ No time to constantly promote your business to attract new customers? Especially with so much competition...
🎄Fed up with business being crazy busy during special holidays, but dead quiet the rest of the year?
💰 Desperate for some stability in your Home Bakery’s finances and an income you can rely on?
☕ Maybe you've thought about baking for coffee shops or offices, but how do you approach them and pitch yourself?
❌ And what if wholesale baking is illegal in your state/country?
If any of these statements had you thinking “how the heck did she get inside my head?!” then keep reading: you’re in the right place!
I TOTALLY UNDERSTAND HOW YOU FEEL… because I’ve been there. You're so not alone.
Hey! I'm Aurelia 😊
Thousands of brownies ago I was exactly where you are right now.
My stressful desk job had led to chronic anxiety meds, but I didn't want that to be my whole future. Baking was my happy place... But it's "just a hobby," right? Could it replace my salary?
This Home Bakery HAD to work. But with no network of well-off friends to reach out to, how could I get enough repeat orders?? My knees trembled as I opened the door to the first coffee shop on my list, but my life changed forever... It was the first step to earning a full-time income (from my small 75 square ft home kitchen) for 6 1/2 years, doing what I love - baking at home!
If you're reading this, I assume you're obsessed with baking, too 😊
You want to do work you're passionate about and for people to feel the joy and love of home baking (there's nothing like it, right?!)… while earning a reliable income!
You KNOW for a FACT that your baking is super delicious.
You get amazing feedback (even bordering on a Hollywood-handshake!) from almost every customer.
So... if customers always rave about your baking, WHY aren't they ordering again?
If you’ve ever sold your baked goods, I know you’ve said this.
Or at least thought it...
we ALL have.
- THE TRUTH IS -
Most home bakers have NO idea what they should be doing to get enough repeat customers... which means you're drowning in orders over the holidays, but the rest of the year business is sooo slooowww - no matter what you do to promote your bakes.
HAVE YOU EVER TAPPED PUBLISH ON A SOCIAL MEDIA POST AND WONDERED:
... is anyone even reading this?
... do they even care?
... how do I know I'm not just wasting my time? Because honestly, social media hasn't really gotten me many orders anyway...
😐 OR... MAYBE YOU'VE BEEN AWAKE AT NIGHT THINKING...
... I can't compete with those home bakers with thousands of followers!
... last month was okay-ish, but I haven't had orders for weeks now.
... what am I missing here? What am I doing wrong?
It sucks even more than missing a butter sale. I know.
You take it personally and think you're just "not good enough."
But that's SO NOT the reason.
Here's a big secret I learned in my 10+ years of selling home baking: A successful Home Bakery is 30% great baking and
70% great marketing strategy.
You're a competent, awesome baker.
It's just your marketing approach that isn't working... YET 😉
Right now, it probably feels like the only way to reach customers is to:
✅ Post picture-perfect content on social media (with LOTS of views)!
✅ Give discounts and free samples.
✅ Discover a dead rich uncle whose inheritance you can use for advertising!
What if I told you that while these strategies are common, they are NOT the best strategies to get repeat orders?
You're sacrificing rest and time with family & friends to make posts and reels for social media. But despite “posting regularly,” it's a struggle to get enough orders and you feel exhausted! You're often left "hoping & praying" for orders. It was the same for me.
Or maybe you've heard "a website will get help you reach new customers", but creating your own website feels like this GIANT mountain, so you watch GBBO instead. And if you've created a website, it isn't attracting customers like you hoped it would.
You might have had to resort to giving discounts to friends, family & colleagues to get orders. You bake your heart out and yet again barely make a profit this month. And after all that, those people don't order again and don't become regular customers.
ALL OF THESE MARKETING STRATEGIES are aimed at direct customers. It's not your fault they're not working to get you repeat orders.
Truth? Direct customers aren't the best repeat customers...
It all depends on a customer's income and if spending lots of money on delicious baked goods is a PRIORITY to them.
What can you do about it?
You could carry on down the same road, hoping a reel will go viral and reach new direct customers (but they'll probably still only order once a year. Yay.)
"DING! You just got another order..."
❌ Without a website.
❌ Without posting on social media.
❌ Without handing out business cards or ❌ anxiously hoping for referrals.
I'll show you a better way:
☑️ Coffee shops and/or offices are the ultimate repeat customers because...
☑️ Delicious baking is non-negotiable to them, they NEED it OFTEN, and they have lots of money to spend on it!
☑️ ONE coffee shop or office can set you up with consistent orders for literally years to come. It’s awesome.
☑️ I'll show you every detail about what to charge, what to say, and when to say it so you become their go-to baker!
OR...
you can choose a different approach.
Imagine this...
I baked for Wholesale Clients, from home (in a 7 square meter / 75 square ft kitchen), for 8 amazing years.
Wholesale clients are why I could leave my stressful desk job, for good, within 2 months of starting my Home Bakery.
Since 2018, I’ve helped hundreds of my students get wholesale deals with consistent orders, too!
Hang on... I'm just a home baker. Can I bake for these people??
Yes. You sure can.
But, right now, it probably feels even more intimidating than baking for Paul Hollywood because...
🫤
HOW DO YOU APPROACH THEM?
Where do you start? What do you say and do to impress them so they place their first order, and make you their official go-to baker?
💰
WHAT SHOULD YOU CHARGE?
How do you find that sweet spot between prices low enough for them to say YES, but high enough so it's profitable and worthwile for you financially?
⏰
HOW DO YOU KEEP UP WITH LARGE ORDERS?
You have a regular mixer, a regular sized oven, and a small kitchen. Is it even possible to get large, regular orders done on time in a Home/Micro Bakery?
That's where the Wholesale Clients Blueprint comes in!
A step-by-step system to help you confidently pitch your home baking to coffee shops, restaurants, offices (direct sales), and B&Bs for easy repeat orders and a reliable income.
Whether you’ve already got a Home Bakery or are starting from scratch, you can use my step-by-step marketing method, scripts, and templates to get your first repeat client (coffee shop or office) in 2 weeks🥳
What if Wholesale baking is illegal in my state?
The great news is that the Wholesale Clients Blueprint also works for selling to Corporate Offices - that's a direct sale.
(This is legal if direct selling is allowed in your state because they don't resell your baking, and you're not selling to them online!)
Here's what you're getting in The Wholesale Clients Blueprint
MODULE 1
Mindset Shifts for Wholesale Success
🧁Get a *behind-the-scenes* look inside the mind of a restaurant/business owner and what they look for in a baker.
🧁Crucial tips for understanding your own mind and heart so you'll be successful no matter what comes your way.
🧁Get my practical methods to feel more CONFIDENT when approaching new clients.
MODULE 2
Your Baked Goods
🍪 Info and support for getting your legal Home Bakery license (or certificate).
🍪 Discover how to separate your business from your competitors so you stand out!
🍪 Learn how to make your baked goods look irresistible - without needing to change your recipes - so they sell like hotcakes! (But please still let your baked goods cool, k? 😜)
🍪 Get my methods from 10+ years of experience to improve the consistency and quality of your baking.
**BUT note that you can already start selling your baking now! It just has to taste good.
MODULE 3
Pricing, Branding & Packaging
🍩Get my sheets that EASILY calculate your costs and selling prices, so you earn enough profit, but also price competitively. The system does all the hard math FOR you!
🍩Sales & Profit Sheet to help you quickly and easily calculate your profit each week so you know exactly what your profit is.
🍩Step-by-step tutorials for choosing a business name that attracts customers, creating a logo, and business cards.
🍩Practical tips for packaging your baked goods for different types of wholesale clients.
MODULE 4
How to Get Wholesale Deals Step-By-Step
🍰 Discover how to find the ideal places to sell baked goods to.
🍰 Get scripts to help you confidently pitch your baking to:
1. Coffee shops & restaurants.
2. Corporate Businesses (this is legal if direct selling is allowed in your state because they don't resell your baking and you're not selling online!)
3. Accommodation Businesses (B&Bs, hotels)
🍰 Get my contract template to cover your bacon in different scenarios.
🍰 Learn how to grow healthy relationships with your clients so they remain loyal and order from you, consistently, for years to come!
ON TOP OF THAT YOU'RE GETTING
bonuses to help you have a smooth, profitable Wholesale baking journey!
BONUS #1
Premium Support for 12 Months
Baking for coffee shops and offices is a whole new world. I don't want you going into this alone. So you're getting premium support from me and all the bakers in the Home Bakery Pro Club family 🙌
❤️ OFF Facebook, so your data and privacy are 100% protected!
❤️ Meet passionate home bakers just like you from around the world who truly GET you and want you to succeed!
❤️ Get feedback & support directly from me and the other coaches so you can know you’re doing things the right way.
❤️ Weekly tips and encouragement to keep you focused and motivated.
BONUS #2
Boundary Setting Masterclass
Baking can take over your entire life, especially when you're baking for coffee shops and offices! But, when you learn to set boundaries, you'll always have a LIFE.
🌟 Learn how to organize your life and business so you have BALANCE between your family life and baking.
🌟 Get step-by-step methods for setting boundaries for your clients so they never take advantage of you.
🌟 Discover how to say "no" to clients without being rude or losing their business.
🌟 Learn how to set boundaries for yourself so you protect your physical and mental health and don’t burn out!
BONUS #3
Aurelia's Secret Recipe Book
Worried your baking isn't good enough? When you join, you’ll get my Recipe Book with all the recipes I perfected over 8+ years of selling my home baking to coffee shops and offices.
🧁 Over 60 REFINED recipes (with gluten-free variations) from my Home Bakery.
🧁 Skip the years of trial & error in your baking and learn all my secret baking tips in the methods of each recipe.
🧁 This includes The Recipe Scaling Calculator that helps you scale & convert your favourite recipes without compromising the quality - quite essential when baking for wholesale clients, right?
Are you ready to finally get consistent, repeat orders in your Home Bakery?
Let's do this! 🙌
Get The Wholesale Clients Blueprint Today
THE PRICE IS IN US DOLLARS.
Search on Google to get the price in your currency :)
PAY IN FULL
ONE PAYMENT OF
$147
$347
-
Instant, lifetime access. Learn at your own pace.
-
Mindset coaching.
-
Branding & packaging.
-
Pricing Sheets & Calculators.
-
Pitching scripts & templates.
BONUSES:
-
12 Months of premium support to submit your questions and get feedback directly from Aurelia.
-
Boundary Setting Masterclass.
-
Aurelia's Secret Recipe Book with 60+ REFINED recipes.
You get lifetime access and can go through the course whenever you want.
Here are your Payment Plan Options:
You get 30 DAYS to test drive The Wholesale Clients Blueprint. If you don't love it, you'll get a FULL refund.
The Wholesale Clients Blueprint comes with a 30-day money-back guarantee. I hope that your business and life are forever transformed with the skills you'll develop through this course. I also expect you to give it your very best effort. That’s why, to be eligible for our 30-day Money Back Guarantee, you must submit proof that you did the coursework.
If you do the full coursework and don’t feel I’ve delivered on my promise, submit your work within 30 days of purchase and I’ll promptly refund your course fee. To be clear, if you don't include your completed coursework requirements within 30 days, no refund will be issued.
By purchasing The Wholesale Clients Blueprint, you agree to my Refund Policy.
WHAT IF WHOLESALE BAKING IS ILLEGAL IN MY COUNTRY OR STATE?
GREAT NEWS: YOU HAVE 2 OTHER OPTIONS!
Most of the time, the laws only prohibit RESELLING and ONLINE SALES (double-check online what the laws in your state are).
The Wholesale Clients Blueprint also shows you how to bake for
1. corporate offices and
2. accommodation businesses (B&Bs and hotels)
These clients buy from you directly and don’t resell your baking - which means you’re not breaking any laws! The Wholesale Clients Blueprint will still work for you.
I DON’T HAVE MUCH BAKING EXPERIENCE. CAN I PULL THIS OFF?
IF YOUR BAKING TASTES YUMMY, YOU CAN DO THIS.
Of course, your baking skills will grow over time. But do your recipes and baked goods need to be "perfect" before you can start selling them? NO!! Not at all! Just look at the Chocolate Cupcakes I sold when I started my business.
Home bakers assume they need to be super experienced before they can start a Home Bakery. And it's a total LIE!
And in The Wholesale Clients Blueprint, I'll show you my tricks for giving your bakes a "glow up" so they look irresistible. PLUS how to improve the consistency and quality of your baking.
WILL I KEEP UP WITH THE ORDERS? I DON'T HAVE MUCH TIME TO BAKE.
ACTUALLY, YOU WILL BE ABLE TO KEEP UP BECAUSE...
1. YOU are in control of your business. If you don't have time, target small coffee shops or offices. One of my clients was a small deli that ordered 16 brownies and a cake for Wednesdays only. Just 1 night of baking per week for $250 extra profit per month. That's doable, right?
And set clear boundaries with clients (that's why you're getting the Boundary Setting Masterclass as a bonus). Start small, scale gradually, and stay honest about what you can and can't do 💁♀️
2. Negotiate when needed. Clients value your products and are often open to adjusting orders to fit your capacity while maintaining quality.
3. Time management is key! You'll get strategies to double your output and make handling orders as smooth as possible.
WOULD THEY WANT BIG DISCOUNTS, MAKING IT UNPROFITABLE?
Remember that even though you charge wholesale clients a bit less (15%), they order a LOT more - and every week! So, if you price correctly, it’s worth it.
In my experience, offices don't mind paying full price at all because they're not reselling your baking! So cool!
And coffee shops don’t necessarily want the ultimate version of your bakes. They’re willing to make some compromises if it will make the price a bit cheaper.
For example, I used half the chocolate chunks and half the hazelnuts I normally would in my brownie recipe. They were still incredible brownies, and the customers loved them. But the coffee shop made more profit, and so did I. This strategy has worked very well for my students too!
I want you to get your first Wholesale Client in 2 weeks, or less.
That’s what The Wholesale Clients Blueprint is designed to do.
IN 2 WEEKS YOU WILL...
✔️ Finalize all of the details about the who, what, where, when, how, and how much of approaching wholesale clients (to a level of detail you didn't even realize you needed to!)
✔️ Master a proven, step-by-step marketing strategy for pitching to restaurants, B&Bs, and/or corporate offices (if you're not legally allowed to sell to places that resell your goods).
✔️ Feel prepared and confident in pitching your baked goods to clients and seal the deal.
✔️ Get repeat orders, consistently, without a website or ever posting on social media!
✔️ Last but not least: Breathe a sigh of relief because you've finally got a consistent income every week 😊
FAQ
Answers to Your Questions
What if my state's cottage food laws forbid Home Bakeries from baking wholesale?
The Wholesale Clients Blueprint will still work for you. Because most of the time, the laws only prohibit RESELLING and ONLINE SALES (double-check the laws in your state).
BUT The Wholesale Clients Blueprint also shows you how to sell your baked goods to:
1. Corporate offices and
2. accommodation businesses (B&Bs and hotels)
These clients buy from you directly and don’t resell your baking, meaning you’re not breaking any laws
I just can't afford this right now...
in a home bakery the budget is often very tight. I understand. The last thing I want is to put you in a place of financial hardship. That’s why I’ve also included a 12-month payment plan of just $15 a month.
You could have your first coffee shop client 2-4 weeks from now, with an extra income of $200 per month from just 2 hours of baking per week. Think about it. Is that something you want in your business? But the course is always open, so you can join whenever it’s time to get those repeat customers ☺️🙌
Will it work for me if I already have a business?
YES, YES, YES! It'll help you to finally get the repeat clients and consistent orders you need to make a stable income. I'm so excited for you! Just note that you'll need to make some changes to your business as I explain them in the course - so be open to doing things differently so you can get better results 🙌😄
Will it work for me if I haven't started my business yet?
YES, absolutely. You'll learn how to market your business effectively from the very start and save yourself years of frustration! It works for beginners, too.
How does the course work exactly?
The Wholesale Clients Blueprint consists of video lessons that are very easy to follow. All the lessons are visual and practical. When you join you get lifetime access, so you can go through the content whenever it suits YOU. You don't need to watch anything live. It's completely self-paced.
Do you offer refunds?
Yes, of course! If you show me you did the work and didn't get results, I'll gladly give you a full refund. When you join, you agree to my refund policy.
What do I need to implement the course?
You'll need a computer/laptop, internet, and a cell phone. You'll also need access to a car to make deliveries.
Will I need industrial baking equipment or a large kitchen?
NO, not at all. You just need a standard domestic oven, a hand mixer, and a few baking pans. You also don't need a big kitchen! I baked full-time for Wholesale Clients, from home (in a 7m2/75 square ft kitchen), for 8 amazing years. Where there's a will, there's a way - you can use what you have and make it work 🙌
If your state laws require you to bake in a commercial kitchen for wholesale baking, then you'll need to rent one (shared commercial kitchens are actually quite affordable). BUT if you're selling directly to offices or BnB's (who don't resell your baking), you probably won't need to bake in a commercial kitchen.
You need this if...
☑️ You want to sell more of your DELICIOUS baked goods. It MUST taste good.
☑️ You need marketing strategies that get you more repeat customers and don't just make you "feel busy".
☑️ There are many competing home bakers in your town/city.
☑️ Your customers always give you amazing feedback, but they don't order again.
☑️ Customers rave about your baking, but you don't get referrals.
☑️ You’ve been using a "post regularly on social media" approach to reach customers.
☑️ You've been ignoring the last few "slow" months in your business, hoping it's just a fluke (sadly, it's not).
☑️ You’re new to this Home/Micro Bakery thing and want to start the right way.
☑️ You’ve been selling your baked goods for a while, but orders are inconsistent and unpredictable.
Fast forward 3 months..
You approached 5 potential clients and 2 said YES! They order for every Tuesday and Friday and their crowd always asks for your baking.
You’re baking things you love baking and are good at.
Because your income has been so consistent, you could finally quit your full-time job, get a part-time day job, and now you’re baking part-time at home. You’re seeing so much more of your family!
Spending hours on social media to reach more customers feels like a distant memory... Wow... Now you only post on the socials if you WANT to.
Now you’re earning $250+ profit per week.
EVERY week.
It’s been that way for 12 weeks straight!
And from just 15 hours of baking per week.
You control your schedule, and you never bake on weekends. Your home bakery has a consistent, reliable income that keeps growing steadily.
You feel... SEEN... accomplished, and proud of yourself. A Nadiya-wins-The-Great-British-Bake-Off kind of proud 😊 Do you remember her speech? Just like that.
Oh, you're a scoller! Same.
Here's the bottom line:
Let’s shift your hardworking, caring nature into marketing strategies that don't leave you stressed and broke, but set up with consistent orders for the rest of 2025 and beyond.
I'm *sugar rush excited* to work with you! 😄
Hugs & donuts,
Aurelia
ALL CONTENT © Philosophy of Yum
Email: hello@philosophyofyum.com