HOME BAKERY TIPS, TOOLS & COURSES
HEY HOME BAKER!
BY THE END OF THIS MASTERCLASS YOU'LL KNOW HOW TO...
☑️ Avoid the 3 biggest mistakes that make Home/Micro Bakeries struggle to get enough customers and fail.
☑️ Spend your time on things that won't just make you feel busy (we've got enough laundry and dishes for that!), but will actually get you a steady flow of orders AND let you have a life.
☑️ Understand what kind of marketing truly *works* to attract your ideal, repeat customers - without posting on social media.
Hey there home baker
I'm Aurelia (pronounced oh-really-huh) Lambrechts
My Home Bakery started with an ugly yellow mixing bowl, a borrowed hand mixer, and a tiny student kitchen.
Not because I was brave — but because my “respectable” 8–5 career in architecture was destroying me. I was battling anxiety and insomnia... wondering if this was just what adult life would always feel like?
Baking had always been my safe place, and money was tight!
So I started small — selling 1 dozen cupcakes a week.
One night at 1 am, frosting cupcakes in my student-housing kitchen, I felt calm for the first time in months.
And I realized something that changed everything:
It was easier to bake through the night than survive a single day at my job.
We were newlyweds with $40,000 in student debt. No savings or capital. No network when we moved cities.
I printed 200 flyers to launch my business for Valentine’s Day — and got zero orders.
I was crushed. But instead of quitting, I learned to think differently. I decided to pitch my bakes to coffee shops to create a steady repeat income. And within three months, I had replaced my salary. For 6½ years, my Home Bakery provided a full-time income.
But the real transformation wasn’t just marketing strategies...
I had to unlearn the belief that my worth was tied to how hard I worked and how much people liked me.
This belief kept my business stuck in survival mode, and ME stuck in constant burnout and fights with my husband. My foundation wasn't solid, so everything started crumbling.
When I stopped undercharging and overworking to prove myself, everything changed — my pricing, my marketing, my income, and my peace. My Home Bakery became calm. Profitable. Sustainable.
Since 2018, I’ve helped over 500 home bakers build businesses the same way — not through hustle or trends, but through:
* replacing harmful, sabotaging thought patterns with true belief in yourself,
* building a business around who you really are as a person ('cause then it flows naturally),
* and human marketing strategies (based on science & lived experience) that actually feel good.
You don’t need more talent.
You don’t need a bigger kitchen or more equipment.
You need deep trust in your value — and a clear, proven path forward.
I’d love to help you find it.
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