HOME BAKERY TIPS, TOOLS & COURSES
Hey! Welcome to the...
EVERYTHING YOU NEED TO CREATE A HOME/MICRO BAKERY BUSINESS WITH CONSISTENT ORDERS & A STABLE INCOME.
hugs & donuts,
Aurelia
YOUR ALL-ACCESS-PASS TO EVERY SINGLE COURSE
Want *every single thing* in the shop, plus my best marketing methods you can only get exclusively inside Home Bakery Pro? Join my signature course today and unlock ALL of my products, courses, templates, and the private HBP club (where you'll get feedback directly from me and other experienced home bakers).
These courses will help you get consistent orders & earn a reliable income from your delicious home baking 😊
⭐NEW!
Secrets from 7+ years of Food Market experience to help you create a beautiful display you feel proud of, attract customers, and make food markets worth it for your Home Bakery.
⭐BESTSELLER!
Easy-as-pie Home Bakery pricing and bookkeeping systems to help you earn more income and run your business like a pro 💁♀️
⭐BESTSELLER!
A step-by-step marketing method for confidently pitching your home baking to local businesses for easy repeat orders & a steady income.
Scale and convert ALL your favourite recipes faster than you can say Indiana Scones - without ever needing to do any confusing math!
The easy way to take drool-worthy photos of your baked goods (without a fancy camera) so you attract more customers and can charge more for your baking.
If your sales have dropped, referrals have dried up, and you need more consistent orders, but everything you've tried is either too slow or too expensive... this email series is for you.
Make your baked goods look oh so fancy with these Dark Chocolate Shavings so you can charge higher prices.
Make your baked goods look oh so fancy with these White Chocolate Curls so you can charge higher prices.
COMING SOON IN 2026!
When you use proven strategies, a Home Bakery *works*
HERE ARE SOME RESULTS MY STUDENTS HAVE GOTTEN...
FREE RESOURCES
What's stopping you from creating a business you LOVE?
😣 Fear?
😣 No time?
😣 A lack of confidence?
😣 Not knowing how to attract enough customers?
😣 No money for advertising?
Whatever is holding you back, I truly understand because I've been there. I want to encourage you and help you overcome it so you can make an income from doing what you love most - baking!
This is your moment.
Free Home Bakery
MASTERCLASS
BY THE END OF THIS CLASS YOU'LL KNOW HOW TO...
🍩 Avoid the 3 biggest mistakes that make Home/Micro Bakeries struggle to get enough customers and fail.
🧁 Spend your time on things that won't just make you feel busy (we've got enough laundry and dishes for that!), but will actually get you consistent, repeat orders and a stable income.
🍪 Understand what kind of marketing truly *works* to attract YOUR ideal customers - without posting on social media.
Hey there home baker
I'm Aurelia (pronounced oh-really-huh) Lambrechts
My Home Bakery started with an ugly yellow mixing bowl, a borrowed hand mixer, and a tiny student kitchen.
Not because I was brave — but because my “respectable” 8–5 career in architecture was destroying me. I was battling anxiety and insomnia... wondering if this was just what adult life would always feel like?
Baking had always been my safe place, and money was tight!
So I started small — selling 1 dozen cupcakes a week.
One night at 1 am, frosting cupcakes in my student-housing kitchen, I felt calm for the first time in months.
And I realized something that changed everything:
It was easier to bake through the night than survive a single day at my job.
We were newlyweds with $40,000 in student debt. No savings or capital. No network when we moved cities.
I printed 200 flyers to launch my business for Valentine’s Day — and got zero orders.
I was crushed. But instead of quitting, I learned to think differently. I decided to pitch my bakes to coffee shops to create a steady repeat income. And within three months, I had replaced my salary. For 6½ years, my Home Bakery provided a full-time income.
But the real transformation wasn’t just marketing strategies...
I had to unlearn the belief that my worth was tied to how hard I worked and how much people liked me.
This belief kept my business stuck in survival mode, and ME stuck in constant burnout and fights with my husband. My foundation wasn't solid, so everything started crumbling.
When I stopped undercharging and overworking to prove myself, everything changed — my pricing, my marketing, my income, and my peace. My Home Bakery became calm. Profitable. Sustainable.
Since 2018, I’ve helped over 500 home bakers build businesses the same way — not through hustle or trends, but through:
* replacing harmful, sabotaging thought patterns with true belief in yourself,
* building a business around who you really are as a person ('cause then it flows naturally),
* and human marketing strategies (based on science & lived experience) that actually feel good.
You don’t need more talent.
You don’t need a bigger kitchen or more equipment.
You need deep trust in your value — and a clear, proven path forward.
I’d love to help you find it.
“Since I’ve started Aurelia’s courses, I feel more confident in myself and I haven’t had one week go by without an order! In 10 months, I’ve made $15k profit! It’s been the best investment in myself and my business. THANK YOU!"
- ANGIE WATTS, HOME BAKERY PRO STUDENT
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