HOME BAKERY - YOUR CITY, YOUR COUNTRY
You dream of sharing your delicious baking with the world, but...
🙈 You're unsure where to start with food markets. It's daunting and makes you feel overwhelmed.
🍪 You’re scared no one will buy from you because there are so many competitors.
🤐 You lack the confidence to put yourself out there because you're unsure if your baking is good enough or what to sell.
😣 What if you try this Food Market thing and spend all that money on ingredients, market fees, your display, etc., and sell almost nothing?
🙄 People love your free samples, but then move on without buying anything.
🫣 The thought of talking and selling to customers makes you nervous!
If any of these statements had you thinking “how the heck did she get inside my head?!” then keep reading: you’re in the right place!
I TOTALLY UNDERSTAND HOW YOU FEEL… because I’ve been there. You're so not alone.
Hey! I'm Aurelia 😊
Thousands of brownies ago I was exactly where you are right now.
I used to feel the same way... worried about whether I’d sell anything, unsure if my prices were right, and nervous about talking to customers (seriously, I got the runs before every market 🫣).
But once I figured out how to set up my display, engage with customers (even though I'm 94% introverted!), attract the right people, and actually enjoy the process, everything changed and Food Markets became a reliable source of income in my Home Bakery! Now, I want to show you how you can do the same.
Imagine this…
You set up your display, and people start coming over. Some stop to chat, others buy a treat, take a bite, and immediately come back for more!
By midday, you’re almost sold out. People are asking for your business card so they can place an order.
You head home feeling completely jazzed, accomplished, and ready for the next market!
This isn’t just a dream - it’s totally possible.
If you've felt like...
😊
You want to do something you love AND make money from it.
👨🏾👩🏼👧🏽👦🏻
You want more people to know about your delicious baking.
🍪
You’d love to turn this baking "hobby" into something bigger...
If this sounds like you, Food Market Magic is exactly what you need.
Secrets from 7+ years of Food Market experience to help you create a beautiful display you feel proud of, attract customers, and make food markets worth it for your Home Bakery! ✨
Whether you’re a total beginner or have sold at plenty of markets, this course gives you exact step-by-step methods, resources, and seasoned advice so you'll feel prepared and confident and make food markets worthwhile for your baking biz 🥳
"Cha-ching!" You just made another sale...
❌ Without a website.
❌ Without posting on social media.
❌ Without constantly worrying about getting new customers.
I'll show you a better way:
☑️ Food Markets are the lowest-risk and quickest way to start making money in your Home Bakery.
☑️ You don't need a lot to get started!
☑️ I'll show you every detail about what to charge, which market to sell at, how to package your baking, how to create a beautiful display that stands out from your competitors, and most importantly - how to sell your delicious baked goods!
I sold my home baking at Food Markets for over 7 years and absolutely loved it!
Food Markets helped me earn $1000's over the years and I’ve helped hundreds of my students confidently sell (and sell out) at Food Markets too!
The best part is, YOU can do it too.
Selling out at Food Markets doesn't happen by accident. It's not down to "luck". Selling is a science you can learn.
ALL YOU NEED IS:
1. Delicious baked goods (You've already got this checked. I mean, everyone is constantly telling you how delicious your baking is!)
2. Proven strategies for selling your baked goods at markets - this is the part home bakers usually leave out and that's where Food Market Magic comes in 🙌🥳
Here's what you're getting inside Food Market Magic ✨
MODULE 1
Mindset Shifts for Food Market Success
🧁Crucial tips for understanding your own mind and heart so you'll be successful no matter what comes your way.
🧁Get my practical tips for managing your attitude when inevitable challenges come, so you'll be successful no matter what.
🧁Get a *behind-the-scenes* look inside the minds of food market customers and what makes them buy.
MODULE 2
Research is Everything!
🍪 Finally know which markets will be a waste of time & money, which ones will be a good fit for your home bakery, and where you'll have the best chance of selling out.
🍪 Get insider tips for picking the perfect spot for your stand so you'll reach more customers who are interested in your baking.
🍪 Discover exactly what you should do to separate your business from your competitors so you stand out!
MODULE 3
What to Bake to Stand Out
🍪 Info and support for getting your legal Home Bakery license (or certificate).
🍪 Discover what you should be baking so you feel fulfilled while ALSO attracting enough customers.
🍪 Practical, easy decorating tips for making your baked goods look irresistible to customers so they'll HAVE to walk over to check them out!
MODULE 4
Pricing Your Baked Goods
🍩NEVER deal with confusing math - my templates do all the math FOR you!
🍩Get my sheets that EASILY calculate your costs and selling prices, so you earn enough profit but don't price too high either.
🍩Sales & Profit Sheet to help you quickly and easily see exactly how much profit you made at a market so you know if it's worth it to keep selling there.
MODULE 5
Branding & Packaging
🍩Step-by-step tutorials and templates for choosing a business name that attracts customers, creating a beautiful logo, and business cards you feel proud to hand out.
🍩How to choose packaging that's beautiful and special - even on a tight budget!
🍩Extra tips and templates for using your packaging as marketing so that food market customers order directly from you in the future.
🍩How to transport different types of baked goods to the market without getting damaged.
MODULE 6
Time to Sell Your Bakes at a Food Market!
🍰 Now it all comes together 🥳 YAYYY! Learn how to create a beautiful market display that looks inviting & cozy, but also professional.
🍰 How to set up your stall so your baked goods draw customers in and "sell themselves" so you don't have to convince people to buy.
🍰 How to engage with people without feeling awkward, cheesy, pushy, or fake.
🍰 How to manage your time so you get as much baking done as fast as possible - without compromising on quality.
🍰 Tips from me and my most successful students to help you feel prepared and confident and sell heaps of treats!
ON TOP OF THAT YOU'RE GETTING
bonuses to help you get customers lining up to buy from you...
BONUS #1
Premium Support for 12 Months
Baking for Food Markets is a whole new world that can feel daunting. So you're getting premium support from me and all the bakers in the Home Bakery Pro Club 🙌
❤️ OFF Facebook, so your data and privacy are 100% protected!
❤️ Meet passionate home bakers just like you from around the world who truly GET you and want you to succeed!
❤️ Get feedback & support directly from me and the other coaches so you can know you’re doing things the right way.
❤️ Weekly tips and encouragement to keep you focused and motivated.
BONUS #2
Aurelia's Secret Recipe Book
Selling your bakes to paying customers can be scary. They'll want it to be top-notch, right? This bonus will help you bake beautiful AND super yummy treats 🤤
🧁 Over 60 REFINED recipes from my Home Bakery. These are the recipes behind literally tens of thousands of sales!
🧁 All recipes include Gluten Free variations too.
🧁 Skip the years of trial & error in your baking and learn all my secret baking tips in the methods of each recipe to make your baking better than it's ever been before.
BONUS #3
Recipe Scaling Calculator
You'll need to bake in bulk for markets without compromising on quality. This Calculator scales all your favorite recipes faster than you can say Indiana Scones!
It Works for ALL Recipes.
✅ Recipes with individual units e.g. cupcakes, cinnamon rolls, cookies, etc.
✅ Recipes in round tins e.g. cakes, tarts, pies, etc.
✅ Recipes with angular tins e.g. loaf cakes, brownies, sheet cakes, etc.
✅ Convert round tin recipes for angular tins and the other way around.
BONUS #4
Social Media Makeover
What happens after a customer buys a treat from you at a market? They "check you out" on social media. With this makeover, you'll get more customers following you online and engaging with your biz :)
🧁 Discover social media mistakes that put customers off or just not care about what you have to offer.
🧁Practical tips for updating your social media profiles in a way that makes customers WANT to engage with you and your biz.
🧁 Proven fill-in-the-blank templates for all your bios and descriptions that help you reach new customers.
Are you ready to ACE your next Food Market?
Let's do this! 🙌
THE PRICE IS IN US DOLLARS.
Search on Google to get the price in your currency :)
You get lifetime access and can go through the course whenever you want.
Here are your *interest free* Payment Plan Options:
You get 30 DAYS to test drive Food Market Magic. If you don't love it, you'll get a FULL refund.
Food Market Magic comes with a 30-day money-back guarantee. I hope that your business and life are forever transformed with the skills you'll develop through this course. I also expect you to give it your very best effort. That’s why, to be eligible for our 30-day Money Back Guarantee, you must submit proof that you did the coursework.
If you do the full coursework and don’t feel I’ve delivered on my promise, submit your work within 30 days of purchase and I’ll promptly refund your course fee. To be clear, if you don't include your completed coursework requirements within 30 days, no refund will be issued.
By purchasing Food Market Magic, you agree to my Refund Policy.
"I’ve tried food markets before and didn’t sell much. How do I know this will work for me?"
I totally get it! The truth is that most home bakers don't struggle at markets because their baking "isn't good enough" - SO NOT the reason.
They struggle because they don’t have a solid sales strategy.
As Elle Woods puts it: "You have all the right equipment (baked goods), Paulette, you just need to read the (sales) manual!"
Food Market Magic walks you through exactly what works (and what doesn’t) so you’re not left guessing. Follow the steps, make the necessary changes, and you’ll see a HUGE difference in your sales!
"What if I’m new to food markets or haven't even started my business yet?"
Perfect! This is designed to take you from zero to queueing customers - even if you haven't started your Home Bakery yet.
I truly understand how daunting and scary it feels to put yourself out there and sell at a Food Market... That's why it's so crucial to be prepared.
In Food Market Magic you’ll learn everything you need: from choosing an awesome business name, deciding what to bake, setting up your stall, pricing, tracking your finances, packaging, sales, and more so that you'll skip years of trial & error, and markets with be WORTH IT for you from the start!
"I don't have much baking experience... Will people really PAY for my home baking?"
IF YOUR BAKING TASTES YUMMY, AND LOOKS YUMMY, PEOPLE WILL PAY GOOD MONEY FOR IT, YES.
Of course, your baking skills will grow over time. But do your recipes and baked goods need to be "perfect" before you can start selling them? Not at all! Just look at the Chocolate Cupcakes I sold when I started my business in 2012.
Besides, in Food Market Magic, I'll show you my tricks for giving your bakes a "glow up" so they look irresistible. PLUS my best tips for improving the consistency and quality of your baking.
And lastly, you're also getting my secret Recipe Book as a bonus with my refined recipes (I constantly tweaked them while baking full-time for 7 years) which have enabled me to sell literally tens of thousands of baked goods. You're in good hands.
I want you to sell out at your next Food Market.
That’s what Food Market Magic is designed to do.
IN THE NEXT 30 DAYS YOU WILL...
✔️ Finalize all of the details about the who, what, where, when, how, and how much of selling at Food Markets (to a level of detail you didn't even realize you needed to!)
✔️ Get step-by-step strategies & templates for market research, pricing, branding, packaging, marketing, and more so your journey to selling out is as smooth and easy as possible.
✔️ Feel prepared and confident to stand behind your baked goods and engage with customers.
✔️ Reach new customers and sell loads of treats - without a website or ever posting on social media!
And last, but not least...
I want you to feel the happy glow of fulfillment & accomplishment that comes from doing work you LOVE, actually getting paid well for it, and seeing customers' ecstatic reactions when they eat your baking...
It's an incredible feeling 😊
If you've made it all the way down here, I've got a hunch that you know it's finally time for you to do this...
I can't wait to work with you!
Hugs & donuts,
Aurelia
FAQ
Answers to Your Questions
What if my state has strict Cottage Food Laws?
You still have options! Most of the time, the laws only prohibit RESELLING and ONLINE SALES, so Food Markets are actually a great option for you - even under strict cottage food laws.
Double-check online what the laws in your state are. If you're in the USA, search "cottage food laws" on ij.org to see what you're legally allowed to bake.
You may need to compromise a bit and NOT sell refrigerated baked goods (those are impractical for markets anyway). If you're solution-oriented, you'll be successful!
Will Food Market Magic work for me if I already have a baking business?
YES. But you'll need to make some changes to your business as I explain them in the course - so be open to doing things differently so you can get better results.
Will it work for me if I haven't started my business yet?
YES, absolutely. You'll learn how to do things the right way from the very start and save yourself years of frustration! It's perfect for beginners too.
How does the course work exactly?
Food Market Magic consists of video lessons that are very easy to follow. All the lessons are visual and practical. When you join you get lifetime access, so you can go through the content whenever it suits YOU. You don't need to watch anything live. It's completely self-paced.
Do you offer refunds?
Yes. If you show me you did the work and didn't get results, I'll give you a full refund. When you join you agree to my refund policy.
What do I need to implement Food Market Magic?
You'll need a computer/laptop, internet, and a cell phone. You'll also need access to a car to get to the market and back.
Will I need to buy industrial baking equipment?
NO, not at all. You just need a standard domestic oven, a hand mixer, and a few baking pans. You also don't need a big kitchen! I baked for Food Markets, from home (in a 9m2/97 square ft kitchen), for 7 amazing years. Where there's a will, there's a way - you can use what you have and make it work 🙌
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