top of page
HBP logo new white.png

An online course that helps home bakers create a Home Bakery with consistent orders so they never have to worry about a stable income.

Do work you love • Sell Your Baking with Confidence • Bake part-time/full-time


Hey home baker! Want to sell your delicious home baking, but feel unsure HOW to get enough orders - consistently?

problems left.png
problems right.png

If any of these statements had you thinking “how the heck did she get inside my head?!” then keep reading: you’re in the right place!

raise hand.png

I TOTALLY UNDERSTAND HOW YOU FEELbecause I’ve been there. You're so not alone.

You don’t have to rely on free samples, discounts, paid ads and hours on social media to get a fully booked home bakery.

Most home bakers think they need to spend hours "posting regularly" on social media, spend money on advertising or hand out free samples to attract customers.

Posting regularly and giving discounts/free samples are common strategies - but are they the best?

Dana sacrifices time with family & friends to spend her nights & weekends creating social media posts & reels. Despite being “consistent” and getting some likes, she's struggling to get actual orders and she feels exhausted. She feels like she's always left "hoping & praying" for orders.

Dana can't afford to pay a website designer so she creates her own based on what she sees others do. She figures that if hers looks similar, she'll get similar results. It's harder than she thought and her website isn't attracting customers like she hoped it would.

At Dana's full-time day job she texts discount coupons to friends, family & colleagues to get orders. She knows she's going to bake her heart out and still not really make profit this month - again. Dana's a competent baker, it's just her approach that's not working.

Home bakers in Home Bakery PRO get consistent orders by doing this instead...

Using systems to create weekly orders is faster & more effective!

entrepreneur icon.JPG


Think Like a Business Owner

Carmen understands that school trained her (on purpose) to be and THINK like an obedient employee that does what they're told. She learns how to shift the way she thinks so she can think like and problem solve like a confident business owner instead of always feeling unsure and insecure.

stand out icon.JPG


Stand Out
in The Crowd

Carmen knows that if she just copies other bakers (in her baking & business decisions) she'll always be a step behind and disappear among her competition. Instead, she builds her brand from the inside out (based on her personality) so her business stands out and customers notice it.

attract customers icon.JPG


Attract Con-sistent Orders

Carmen also builds her own website - but she knows how to tweak it so she pops up in Google search results. She uses effective marketing words on her site so that visitors convert into paying customers on autopilot without ever needing to give discounts or free samples.

double customer base icon.JPG


Double Your Customer Base

Carmen has systems in place to turn her new customers into loyal ones that order over and over again. This saves her so much time and gives her a balanced life. She knows exactly how to create a stable income she can rely on every month.

Home Bakery Pro helps you to create a fully booked Home Baking Business without needing to spend $1000's on business school.

The secret to a successful Home Bakery is building a loyal Client Base and using up-to-date marketing strategies.

YOU can also get results like my students have...


Meet Angie (Glow Life Foodie, USA)

“Before I joined HBP I felt insecure, overwhelmed and unsure of myself. I didn't know how or where to start.


But since I started working with Aurelia, I haven’t had one week go by without an order for my keto baked goods! It’s the best investment in myself & my business I’ve made. THANK YOU!


In 10 months I’ve made at least $15k profit. I feel more confident in myself as a baker and moving forward in my home bakery business!”

Itzia circle.png

Meet Itzia (Throwback Bakery, USA)

“My Home Bakery business was basically almost dead.


I had to close the bakery during quarantine, and when I came back, no one wanted to buy my pastries! It felt like my clients were ignoring me.

I started working with Aurelia and after I applied her strategies, I got an order, and another, and another! The strategies work!!"


Meet Cameron (Ancient Pursuit, USA)

I had been wanting to start a Home Bakery but was having a hard time getting myself to just start. I didn't know exactly where to begin - especially regarding business strategies and the like.

“In the course I felt empowered to just keep moving forward and not be afraid even if I don’t have everything figured out and don’t feel ready.

Then I decided on a date and launched my BREAD baking business. Week 1 – I sold out! Week 2 I’ve sold out again!

cover 2.jpg


Let's Get Your Home Bakery Attracting LOTS of Customers

I help flavor-obsessed home bakers to get consistent orders every week so they never have to worry about a stable income. I'm with you all the way to a fully-booked Home Bakery!


If you want to create a Home Bakery that gets consistent without spending any money on advertising, then you need the Home Bakery Pro (HBP) course.


An online course to help home bakers create a Home Bakery that gets consistent orders so they never have to worry about a stable income.

Home Bakery Pro Curriculum


But that's not all you're getting!


Are you thinking:

Pricing makes me anxious... how can I be sure I'm charging enough to make a profit? But not so much that customers think I'm too expensive?

I understand! I felt the same way. That's why you're getting this FREE bonus to help you do your pricing and bookkeeping the right way...

"What if I'm under strict Cottage Food Laws??"

That's not a problem because in Home Bakery Pro you'll learn every effective way to reach and sell to customers.

Multiple avenues.png

So, even if your local Cottage Food Laws don't allow you to e.g. sell wholesale, HBP will still show you HEAPS of other ways to get orders!


Confident Pricing & Profit Kit

CPPK collective.png
cppk perks 2022.png

You can get this course separately if you like :) Click here to join CPPK.

Are you stressed about...

How you can know if you're doing everything right? What if you're making mistakes on your website, photos, social media, and don't even know about it?

Honestly, it's great that you're concerned about this! I've got you covered with this FREE bonus...


Exclusive HBP Community Group

community group perks.png

Are you worried about:

The QUALITY of your baking? And that people might not want to pay if it doesn't "look professional enough" to sell?

If your baking tastes great, you’ve got all the right potential! But, to give you peace of mind, I'm also giving you this FREE bonus…


Aurelia's Secret Recipe Book

recipe book perks.png






Click the payment button of your choice below. On all the plans you still get the exact same content & bonuses!



When you click a payment button you’ll be redirected to Teachable’s secure Checkout Page to make payment.

full access.png


And you’re IN! Watch the lessons at your own pace. You'll get your first sales in 30 days or less!

Payment options

Choose Your Payment Option


To get the prices in your currency, just search on Google :)

HBP once off sales page.png
HBP 3 month sales page.png
HBP 6 month sales page.png

You’ll receive all the content instantly after signing up, but you have lifetime access and can go through the course whenever you’d like.


Home Bakery Pro is a perfect fit for you if...

  • You already have a Home Bakery OR you've been thinking of starting one. As long as you need consistent orders, you're a perfect fit. It doesn't matter if you're starting from scratch or already have a business.

  • You're tired of hoping & praying for customers and want to learn how to create consistent orders instead.

  • You want to follow the Home Bakery Pro method to create systems to attract customers so you can stop relying on discounts, free samples, and paying for advertising.

  • You're open to new ways of thinking about your business that eliminates fear-based decision making which delays your success.

  • Trying to get more orders has left you feeling overwhelmed, anxious, unconfident, or unsure of what to do. You're ready to ditch old strategies for NEW ones that actually work!

  • You're willing to invest your time into learning how to do things differently, so you'll create more free time and balance for yourself and your family in the near future.

30 guarantee large.png

You get 30 DAYS to test drive Home Bakery Pro. If you don't love it, I'll give you a FULL refund.

Home Bakery PRO comes with a 30-Day Money-Back Guarantee. I hope that your business and life are forever transformed with the skills you'll develop through this course. I also expect you to give it your very best effort. That’s why to be eligible for our 30-Day Money-Back Guarantee, you must submit proof that you did the coursework.

If you do the full coursework and don’t feel I’ve delivered on my promise, submit your work within 30 days of purchase and I’ll promptly refund your course fee. To be clear, if you don't include your completed coursework requirements within the 30 days, no refund will be issued.

By purchasing Home Bakery PRO you agree to my Refund Policy.

Choose Your Payment Option


To get the prices in your currency, just search on Google :)

HBP once off sales page.png
HBP 3 month sales page.png
HBP 6 month sales page.png

You’ll receive all the content instantly after signing up, but you have lifetime access and can go through the course whenever you’d like.


Hey there!
I'm your coach, Aurelia Lambrechts.

Since 2013 I’ve been baking for a living and my Home Bakery in Cape Town, South Africa, is SOLD OUT every week.

Things weren’t always this rosy though…

I started my own Home Bakery in my student housing kitchen back in 2012 with ZERO capital and study debts of $40k!! On top of that, I had ZERO training in baking, business, marketing, or sales.

I started by baking at night after my super stressful 8 am – 5 pm desk job. Baking was like therapy for me. And seeing people’s smiles when they ate my bakes, just MADE my day!

In 2013 I realized I want to be a FULL-TIME Home Baker, but I had no money or time to study further.

Maybe you’re in a similar spot now to what I was back then?

It took years of trial & error, but I've figured out exactly how to create a Home Bakery with consistent orders. I'd LOOOVE to teach you all my secret methods so you can also get a stable income with less stress, less worry, and no burnout!

purple sep 19.jpg

YOU can also get results like my students have...


Meet Tiffany (Therapie, Kansas, USA)

“Building a successful Home Bakery Business felt really big and daunting, but this course really simplified things I thought were huge problems! HBP helped to kickstart my business and made me feel organized and prepared.

In 2020, during the pandemic, I had so many online sales for my PIE business through my website - which HBP taught me how to build. I’ve reached my ANNUAL sales goals of $25k by July 22! I’m in shock!“

Marilyn Duke.png

Meet Marilyn (That Cake Lady, South Africa)

"My Home Bakery had all but died during the Covid pandemic. Then I joined Aurelia's course...

I implemented each step as I went along and the very first week got 14 dozen (168 items) orders! With less than 300 followers on Instagram!


I've had consistent orders ever since, and my confidence has grown.

Thank you for your course and the great motivation. I am so thrilled!!!”


Meet Angela (Spinach Tiger, USA)

“I joined the course just before Covid hit and despite the pandemic, my Home Bakery has been so busy - my business has tripled!

Since joining HBP, I’ve never had a week without orders.


I only bake 2 DAYS PER WEEK. My average profit per week is $450. Even during Covid I had a week of $754 profit. The money I’m earning from my baking pays our entire mortgage & MORE!”

  • I haven't started my business yet. Will this course show me how to START my home bakery?
    YES, absolutely. You'll learn how to do things the right way from the very start and save yourself years of frustration and money! It's perfect for beginners too. As long as you want to create a Home Bakery with consistent orders, Home Bakery PRO will work for you.
  • Will HBP work for me if I already have a Home Bakery?
    YES, absolutely. You'll learn how to create systems in your business that get you consistent orders and a stable income you can rely on. As long as you want to create a Home Bakery with consistent orders, Home Bakery PRO will work for you.
  • How does the course work exactly?
    Home Bakery PRO is made up of video lessons that are very easy to follow. All the lessons are visual and practical. When you join you get lifetime access, so you can go through the content whenever it suits YOU. You don't need to watch anything live. It's completely self-paced. You can ask for direct feedback anytime you want in our exclusive (off-Facebook) Community Group :)
  • What if there are strict Home Food Business laws in my country and state?
    That's not a problem because in Home Bakery Pro you'll learn every effective way to reach and sell to customers. Direct clients Online marketing & sales Wholesale clients (restaurants) Hospitality industry clients Food markets Email marketing Creating a sales funnel Social media marketing Hosting classes So, even if your local Cottage Food Laws don't allow you to e.g. sell wholesale, HBP will still show you HEAPS of other ways to get orders! 🥳
  • How much time do I need to spend on the course every week?
    Home Bakery PRO is a self-paced course, so you can put as much or as little time into the course as your schedule allows. But you'll need to spend at least 1 hr per week watching the lessons, and another 1-2 hrs putting them into action. But here’s the thing… As you’ll find, Home Bakery PRO is designed to get you consistent orders as quickly as possible. Meaning, as you implement the lessons and start getting new clients… You’ll WANT to keep going. You’ll WANT to speed through Home Bakery PRO as quickly as you can. You’ll WANT to make it the first thing you jump into every day. Because as you’ll soon see, creating a stable income isn't a chore when you know exactly what you need to do to get amazing results without any wasted effort.
  • I'm not tech-savvy... Will I be able to do all the tasks in HBP?
    There are step-by-step video tutorials for everything, so if you’re not tech-savvy, you’ll be just fine :) The videos show you exactly how to do everything. In 5 years, no one has ever done the course and said they couldn't do it or that it was too complicated. There's a lot of support in this course so if you get stuck on technical things, a coach will help you sort it out 😊👍
  • What if I'm totally new to baking?
    You need to know that this is not a baking course. Home Bakery PRO is a BUSINESS course for Home Bakers that teaches them how to get consistent orders. If you don't bake much and don't LOVE it, then this course is probably not a good fit for you. In the course, you'll learn how to make your bakes look more professional, but I'm not going to show you how to bake from scratch. When you join the course I'll assume that you're already at least semi-obsessed with Home Baking.
  • Does this course work for cake decorators?
    For this to work, your baking must taste good. If you bake delicious cakes that happen to be decorated, then this course will work for you. But if flavour isn't that important to you (as in you don't mind if the cake on the inside is 3 days old by the time the customer gets it), then this course isn't a good fit for you. If you need help with starting a cake decorating biz, check out Kara Andretta and Kristina Norman. Both of these ladies have incredible resources and courses.
  • Will HBP work for me if I don't bake cakes?
    YES! Absolutely 🙂 In Home Bakery PRO you'll find all kinds of home bakers that are growing thriving businesses! In the course, there are bakers who make: pies, bread, keto/banting baked goods, brownies, cookies, decorated sugar cookies, high tea pastries, bars & squares, cinnamon rolls, scones, cupcakes, and more! As long as you're into DELICIOUS home baking, this course will work for you! You don't have to bake cakes to be successful.
  • Do you offer a guarantee?
    You bet! If you spend 30 days going through the course and taking action, but still don’t see results, I will gladly give you a refund. No risks here! By purchasing the course you agree to my Refund Policy.
  • I don't have time right now to do the course. Can I get it now and go through it later?
    Absolutely! When you join you get lifetime access, so you can go through the content whenever it suits YOU.
  • What do I need to implement the course?
    You'll need a computer/laptop, internet, and a cell phone. If you plan to trade at Food Markets and go after Wholesale Client deals in the future (baking for restaurants), you'll need a car to do deliveries with. But you don't need a car if you only plan on working with direct clients.
  • Does this work for home bakers in ANY country?
    YES! I've got students from the USA, South Africa, Guatemala, Costa Rica, the UK, Australia, Kenya, Argentina, and more! The strategies in HBP work in all countries because proper marketing is based on the human brain - which is the same in every country. Proper marketing works in any country.
  • What's the price of HBP in other currencies?
    Home Bakery PRO is sold in US dollars because around 80% of my audience happens to live in the USA 🙂 I live in South Africa, but there are students from right around the world in the course. They've gotten amazing results regardless of what country they live in because effective marketing is universal. If you'd like to know how much the course is in YOUR currency, search on Google "US Dollar to your currency" (e.g. US Dollar to Euro) to get an estimated amount. You might be charged slightly more or slightly less because currencies fluctuate constantly. >> THERE'S NO NEED TO CHANGE YOUR MONEY INTO DOLLARS. Just add your card details and Teachable will automatically convert your money into dollars. Teachable might also charge you some taxes depending on the laws of your country - this is mostly not the case, but if it does happen they'll tell you in advance before you make the payment. These tax charges are not my personal decision and unfortunately totally beyond my control. I don't get a dime of that tax. Extra taxes are unfortunate, BUT keep in mind that you're getting well over $5000 worth of training for $447. Is this still a great deal for $80 more (as an example)? I think you'll agree that YES, it is.


I have a question...


The Home Bakery PRO system works incredibly well and is much, much faster than trying to figure everything out on your own - but only if you’re willing to put in the time and do the tasks in the course.

I aim to make things as SIMPLE as possible, because I know that many of my students have full-time jobs, children, or other obligations, but you need to be willing to do the work, too.

This course works best for people who LOVE baking and want to make baking their part-time or full-time career.

This course also isn't right for you if you don’t care about FLAVOUR in your baking – above all else!

Why join Home Bakery PRO Now?

Where do you want to be a month from now?… 

6 months from now?…

A YEAR from now?…


Do you want to stay in a stressful day job that doesn’t inspire you for decades to come?

Do you really want to keep watching your competition get all the customers & orders you want so badly?

Do you want to just keep wasting your time & money figuring this out all on your own?

Life’s already complicated & hard.
Building your own successful Home Bakery shouldn’t be.

You deserve to BAKE & BE SUCCESSFUL at it.

This is YOUR Chance to:

final results perks.png
Kara Martin png.png

“I had no idea where to start with my cookie decorating business and felt overcome with fear and anxiety... But Home Bakery Pro has EMPOWERED me to take hold of my business. I no longer question if I'm good enough. HBP has helped me to build confidence in my knowledge and abilities and I’ve made so much more money from my home baking than I imagined was possible!"



ALL CONTENT © Philosophy of Yum


bottom of page