top of page
HBP logo new white.png

A proven process to turn your delicious home baking into a breadwinning business

Hey home baker! Want to sell your delicious home baking, but feel unsure HOW to get enough orders - consistently?

🧁 Spend the hours at your day job daydreaming about how awesome it would be to bake cookies, cupcakes, pies, and more, instead?

🍩 Worried that it’s too complicated to make enough money as a home baker?

🍪 Paralyzed with insecurity when you see other bakers with perfect Instagram photos thinking… "I could never do that..."?

🥐 Exhausted by the idea of constantly having to reach more customers?

🍰 Completely overwhelmed by the whole "running a business" side of home baking?

🍭 Terrified of taking the leap to go all in on your home bakery only to fail?

🎂 Scared that you might never be able to get enough orders to bake full-time (or part-time)?

🥧 Reluctant to admit that you’re feeling jealous of bakers who seem to have cracked the recipe for making a stable income from their home baking?

If any of these statements had you thinking “how the heck did she get inside my head?!” then keep reading: you’re in the right place!

raise hand.png

I TOTALLY UNDERSTAND HOW YOU FEELbecause I’ve been there. You're so not alone.

cover 2 extended.jpg

Hey!  I'm Aurelia 😊

Thousands of brownies ago I was exactly where you are right now.

It took me many years of trial & and error, but eventually, I figured out the secret ingredients for growing my humble (but super yummy) home baking into a thriving business that's fully booked for 3 months in advance!

You can totally do it too and I can't wait to show you how - because creating a Home Bakery is one of the best decisions I ever made. You're going to LOVE it!

What I learned is you don’t have to rely on
free samples,
❌ discounts,
❌ paid ads and
❌ hours on social media
to get a fully booked home bakery.

If you’ve tried selling your goods you know that baking yummy treats is one thing, but running a home bakery as a business is a whole other story.

If you spend any time on the internet, it probably feels like the only way to get your products in front of people is to:

 Post picture-perfect content constantly on social media 
✅ Give discounts and free samples
✅ Discover a rich uncle whose inheritance money you can use for ads 😂 

What if I told you that while these strategies are common… they are NOT the best strategies to get regular orders?

wasted time.png

Maybe you're sacrificing time with family & friends to create posts and reels for social media. But despite “posting regularly” you're struggling to get orders and feel exhausted! Maybe you feel like you're often left "hoping & praying" for orders.

website not working emoji.png

Or maybe you've heard "a website will fix all your problems and get you orders"? But creating your own website feels like this GIANT mountain, so you procrastibake instead. And if you've created a website, it isn't attracting customers like you hoped it would.

losing money emoji.png

You might have had to resort to giving discounts to friends, family & colleagues to get orders. You bake your heart out and yet again barely make profit this month. And after all that, those people don't order again and don't become regular customers.

It sucks. I know.
Your first instinct is to take it personally and think your baking "isn't good enough".

But that's SO NOT the reason.
People often rave about your baking, right
So, what's the missing ingredient in your recipe?

You're a competent, awesome baker.
It's just your
approach to this whole "business thing" that isn't working... YET 😉

You can get consistent orders by following the
Consistent Orders System instead...


business cupcake emoji.png

Think Like a Business Owner

School trained you to become a cookie cutter employee. Instead, learn to think and problem-solve like a confident entrepreneur, so you'll make the right decisions in your business. This is where it all begins!


stand out emoji.png

Stand Out
in The Crowd

If you just copy other bakers you'll always be a step behind and be invisible. Instead, you must build a brand from the inside out (based on your unique personality) so your business stands out and customers notice it.


repeat orders emoji.png

Attract Consistent Orders

Your website will never reach new customers unless you use it the right way. When you understand how customers think, your website will start converting visitors into paying customers.


more customers emoji.png

Double Your Customer Base

You need a sales funnel to turn your new customers into loyal ones who order over and over again. Then you won't need to hunt for new customers all the time. A loyal customer base gets you a stable income.

The Consistent Orders System is exactly what you'll learn in Home Bakery Pro.

Home Bakery Pro helps you to create a fully booked Home Bakery without needing

a huge kitchen,
❌ "perfect" baked goods,
❌ starting capital

❌ or a fancy degree

Think of Home Bakery Pro as Business School with ✨sprinkles✨ instead of suits!


If your baking is yummy, YOU are totally capable of doing this!


🤩 Finally being able to do creative work you LOVE! Work that inspires and comforts you.

 Having the freedom to run your day and schedule however you want to.

🏡 Working in the relaxed environment of your own home.

💞 Being available for your family more.

💰 Eventually quitting your stressful day job and earning enough income from home.

It sounds amazing, right?

And the best part is, it's 100% possible for YOU too.




Glow Life Foodie, USA

"I didn't know where to start."

“Before I joined HBP I felt insecure, overwhelmed, and unsure of myself. I didn't know how or where to start.


But since I started working with Aurelia, I haven’t had one week go by without an order for my keto baked goods! It’s the best investment in myself & and my business I’ve made. THANK YOU!


In 10 months I’ve made at least $15k profit. I feel more confident in myself as a baker and moving forward in my home bakery business!”

Itzia circle.png


Crispy Cookie Co, USA

"My business was almost dead."

“My Home Bakery business was basically almost dead.


I had to close the bakery during quarantine, and when I came back, no one wanted to buy my pastries! It felt like my clients were ignoring me.

I started working with Aurelia and after I applied her strategies, I got an order, and another, and another! The strategies work!!"



Therapie, USA

"Building a business felt daunting..."

“Building a successful Home Bakery Business felt really big and daunting, but this course really simplified things I thought were huge problems! Home Bakery Pro helped to kickstart my business and made me feel organized and prepared.

In 2020, during the pandemic, I had so many online sales for my PIE business through my website - which HBP taught me how to build. I’ve reached my ANNUAL sales goals of $25k by July 22! I’m in shock!“

Are you ready to finally turn your passion into a thriving business you LOVE?

Awesome, let's do this! 🥳


the Home Bakery Pro online course 🎉

hbp-mockup sep 2023.png

A proven process to turn your delicious home baking into a breadwinning business

Here's what we're going to do together inside Home Bakery Pro

In Home Bakery Pro you get the entire Consistent Orders System

module 1 image.jpg


Think Like a Business Owner

🧁 Discover how your mindsets shape your decisions - and ultimately, your life.

🧁 Understand which entrepreneur mindsets you need to create a fully booked business.

🧁 Get a "thought makeover" so you can think like a successful business owner and make the right moves on your business journey.

🧁 Super practical methods to overcome self-doubt, comparison, uncertainty, fear, overwhelm, a lack of confidence, etc. so you can trust yourself and just GO FOR IT!


Stand out in the Crowd

🍪 Discover how to separate your business from your competitors so your business stands out!

🍪 Learn how your customers think and what makes them choose to buy (or not). 

🍪 Create a magnetic brand so your business attracts customers. And get a social media makeover! 💃🏽

🍪 Step-by-step tutorials for defining your niche, choosing an irresistible business name, logo, business cards, packaging, and labels.

🍪 Info and support for getting your legal Home Bakery license (or certificate).

module 4 image.jpg


Attract Consistent Orders

🍩 Stop "hoping & praying" for orders and learn how to create consistent orders by using proven marketing strategies that work specifically for Home Bakeries.

🍩Learn how to create an irresistible menu.

🍩 How to take those drool-worthy photos of your baking! 🤤

🍩 Easy, step-by-step tutorials for creating a website that doesn't just look pretty, but also converts visitors into customers.

🍩 All my secret tactics for reaching more customers online - without paying for ads!

🍩 Learn how to become a customer's "go-to" baker so they order over & and over again.


Double Your Customer Base

🍰 Follow the Wholesale Clients Blueprint to get supplying deals with restaurants, coffee shops, etc. to get a LOT of consistent income! (Plus other supplying deal strategies if wholesale baking isn't legal in your state)

🍰 A thorough guide on selling your bakes at Food Markets – with tips to boost your sales.

🍰 Discover powerful "sales triggers" you can use to get a LOT more orders in your business.

🍰 How to create a "sales funnel" for your business so customers are way more likely to become repeat customers.

🍰 Master your social media so it actually gets you exposure and doesn’t drain all your time!

🍰 Learn how to host baking/decorating classes that earn you a LOT of income from just a few hours of work.



bonuses to help your Home Bakery become profitable even faster!


The Confident Pricing & Profit Kit

It's totally normal for the pricing and bookkeeping part of a Home Bakery to stress you out. But I've got you covered with The Confident Pricing & Profit Kit 💁‍♀️

cppk mockup with sheet

💰 Dozens of templates for invoices, quotes, and emails to save you time and help you look and feel professional.

💰 Pricing Psychology lessons to cure you from feeling guilty for charging proper prices.

💰 Learn how to get customers to always pay you on time, without ever needing to be rude.

💰 3 Professional, easy-to-use, done-for-you Bookkeeping Templates that do all the complicated math FOR you!


Exclusive HBP Club

You're probably worried you'll have blind spots or make mistakes along the way. So, you're getting full access to the BEST Home Bakery family to help you 🙌


❤️ OFF Facebook, so your data and privacy are 100% protected!

❤️ Meet passionate home bakers just like you from around the world who truly GET you and want you to succeed!

❤️ Get feedback & support directly from me and the other coaches so you can know you’re doing things the right way.

❤️ Weekly tips and encouragement to keep you focused and motivated.


Aurelia's Secret Recipe Book

Selling your bakes to paying customers can be scary. They'll want it to be top-notch, right? This bonus will help you bake beautiful AND super yummy treats 🤤


🧁 Over 60 REFINED recipes (with gluten-free variations) from my Home Bakery.

🧁 Skip the years of trial & error in your baking and learn all my secret baking tips.

🧁 BONUS: The Pretty Delicious Masterclass shows you how to use delicious ingredients to add a professional flair to your bakes. When your baking looks more professional, you can charge higher prices!

Payment options

Let's do this!

This is your moment 🙌

Join Home Bakery Pro Today


Search on Google to get the price in your currency :)



You get lifetime access and can go through the course whenever you want.


Here are your Payment Plan Options

30 guarantee large.png

You get 30 DAYS to test drive Home Bakery Pro. If you don't love it, I'll give you a FULL refund.

Home Bakery Pro comes with a 30-Day Money Back Guarantee. My hope is that your business and life are forever transformed with the skills you'll develop through this course. I also expect you to give it your very best effort. That’s why in order to be eligible for our 30-Day Money Back Guarantee, you must submit proof that you did the coursework.

If you do the full coursework and don’t feel I’ve delivered on my promise, submit your work within 30 days of purchase and I’ll promptly refund your course fee. To be clear, if you don't include your completed coursework requirements within the 30-day period, no refund will be issued.

By purchasing Home Bakery Pro you agree to my Refund Policy.

Kara Martin png.png


Gentle Confections, USA

"I felt overcome with fear..."

“I had no idea where to start with my cookie decorating business and felt overcome with fear and anxiety... But Home Bakery Pro has EMPOWERED me to take hold of my business. I no longer question if I'm good enough. HBP has helped me to build confidence in my knowledge and abilities and I’ve made so much more money from my home baking than I imagined was possible!"

Home Bakery Pro is a perfect fit for you if...

🧁 You want to create a Home Bakery with consistent orders. It doesn't matter if you're starting from scratch or already have a business.

🍩 You're tired of hoping & praying for customers and want to learn how to create consistent orders instead.

🍪 You want to create systems to easily attract customers so you can stop relying on discounts, free samples, and paying for advertising.

🍰 You're open to new ways of thinking about your baking business instead of being defensive.

🥧 Trying to get more orders has left you feeling overwhelmed, anxious, or unsure of what to do. You're ready to ditch old methods for NEW ones that actually work!

🥐 You're willing to invest your time into learning how to do things differently, so you'll create more free time and balance for yourself and your family.


works incredibly well and is much, much faster than figuring out everything on your own.

Hey there!

I'm your coach, Aurelia Lambrechts.

about hbp.png

Since 2013 I’ve been baking for a living and my Home Bakery in Cape Town, South Africa, is SOLD OUT every week.

Things weren’t always this rosy though…

I started my own Home Bakery in my student housing kitchen back in 2012 with ZERO capital and study debts of $40k!! On top of that,


I had ZERO training in baking, business, marketing, or sales 😳

I started by baking at night after my super stressful 8 am – 5 pm desk job. Baking was like therapy for me. And seeing people’s smiles when they ate my bakes, just MADE my day!

In 2013 I realized I want to be a FULL-TIME Home Baker, but I had no money or time to study further.

Maybe you’re in a similar spot now to what I was back then?

It took years of trial & error, but I've figured out exactly how to create a Home Bakery with consistent orders. 


And eventually, my business attracted so many customers that I became fully booked for 3 months in advance! 🤯


I'd LOOOVE to teach you all my proven methods so that

you can also get a stable income from doing what you love - with less stress and no burnout!

It's 100% possible for YOU.




Ancient Pursuit, USA

"I didn't know where to begin"

"I'd been wanting to start a Home Bakery but was having a hard time getting myself to just start. I didn't know exactly where to begin - especially regarding the business stuff.

In the course, I felt empowered to just keep moving forward and not be afraid even if I don’t have everything figured out and don’t feel ready.

Then I decided on a date and launched my BREAD baking business. Week 1 – I sold out! Week 2 I’ve sold out again!

Marilyn Duke.png


That Cake Lady, South Africa

"My Home Bakery all but died..."

"My Home Bakery had all but died during the Covid pandemic. Then I joined Aurelia's course...

I implemented each step as I went along and the very first week got 14 dozen (168 items) orders! With less than 300 followers on Instagram!


I've had consistent orders ever since, and my confidence has grown. Thank you for your course and the great motivation. I am so thrilled!!!”

Silvette Bullard.png


Sweet Julobell Bakery, USA

"Seeing myself as a business owner was hard. Who… Me?"

“My biggest problem was my confidence in my ability to run a business. I felt uncertain, insecure, and vulnerable. Seeing myself as a business owner was hard. Who… Me?

Learning business mindsets, having a guide and not having to figure out all the steps, made all the difference. HBP covers all the bases with SO many great resources & tools!

I’ve found confidence in ways I didn't imagine. Knowing my worth & understanding my customers... these things have helped me earn $49,000 last year!"

  • I haven't started my business yet. Will this course show me how to START my home bakery?
    YES, absolutely. You'll learn how to do things the right way from the very start and save yourself years of frustration and money! It's perfect for beginners too. As long as you want to create a Home Bakery with consistent orders, Home Bakery PRO will work for you.
  • Will HBP work for me if I already have a Home Bakery?
    YES, absolutely. You'll learn how to create systems in your business that get you consistent orders and a stable income you can rely on. As long as you want to create a Home Bakery with consistent orders, Home Bakery PRO will work for you.
  • How does the course work exactly?
    Home Bakery PRO is made up of video lessons that are very easy to follow. All the lessons are visual and practical. When you join you get lifetime access, so you can go through the content whenever it suits YOU. You don't need to watch anything live. It's completely self-paced. You can ask for direct feedback anytime you want in our exclusive (off-Facebook) Community Group :)
  • What if there are strict Home Food Business laws in my country and state?
    That's not a problem because in Home Bakery Pro you'll learn every effective way to reach and sell to customers. Direct clients Online marketing & sales Wholesale clients (restaurants) Hospitality industry clients Food markets Email marketing Creating a sales funnel Social media marketing Hosting classes So, even if your local Cottage Food Laws don't allow you to e.g. sell wholesale, HBP will still show you HEAPS of other ways to get orders! 🥳
  • How much time do I need to spend on the course every week?
    Home Bakery PRO is a self-paced course, so you can put as much or as little time into the course as your schedule allows. But you'll need to spend at least 1 hr per week watching the lessons, and another 1-2 hrs putting them into action. But here’s the thing… As you’ll find, Home Bakery PRO is designed to get you consistent orders as quickly as possible. Meaning, as you implement the lessons and start getting new clients… You’ll WANT to keep going. You’ll WANT to speed through Home Bakery PRO as quickly as you can. You’ll WANT to make it the first thing you jump into every day. Because as you’ll soon see, creating a stable income isn't a chore when you know exactly what you need to do to get amazing results without any wasted effort.
  • I'm not tech-savvy... Will I be able to do all the tasks in HBP?
    There are step-by-step video tutorials for everything, so if you’re not tech-savvy, you’ll be just fine :) The videos show you exactly how to do everything. In 5 years, no one has ever done the course and said they couldn't do it or that it was too complicated. There's a lot of support in this course so if you get stuck on technical things, a coach will help you sort it out 😊👍
  • What if I'm totally new to baking?
    You need to know that this is not a baking course. Home Bakery PRO is a BUSINESS course for Home Bakers that teaches them how to get consistent orders. If you don't bake much and don't LOVE it, then this course is probably not a good fit for you. In the course, you'll learn how to make your bakes look more professional, but I'm not going to show you how to bake from scratch. When you join the course I'll assume that you're already at least semi-obsessed with Home Baking.
  • Does this course work for cake decorators?
    For this to work, your baking must taste good. If you bake delicious cakes that happen to be decorated, then this course will work for you. But if flavour isn't that important to you (as in you don't mind if the cake on the inside is 3 days old by the time the customer gets it), then this course isn't a good fit for you. If you need help with starting a cake decorating biz, check out Kara Andretta and Kristina Norman. Both of these ladies have incredible resources and courses.
  • Will HBP work for me if I don't bake cakes?
    YES! Absolutely 🙂 In Home Bakery PRO you'll find all kinds of home bakers that are growing thriving businesses! In the course, there are bakers who make: pies, bread, keto/banting baked goods, brownies, cookies, decorated sugar cookies, high tea pastries, bars & squares, cinnamon rolls, scones, cupcakes, and more! As long as you're into DELICIOUS home baking, this course will work for you! You don't have to bake cakes to be successful.
  • Do you offer a guarantee?
    You bet! If you spend 30 days going through the course and taking action, but still don’t see results, I will gladly give you a refund. No risks here! By purchasing the course you agree to my Refund Policy.
  • I don't have time right now to do the course. Can I get it now and go through it later?
    Absolutely! When you join you get lifetime access, so you can go through the content whenever it suits YOU.
  • What do I need to implement the course?
    You'll need a computer/laptop, internet, and a cell phone. If you plan to trade at Food Markets and go after Wholesale Client deals in the future (baking for restaurants), you'll need a car to do deliveries with. But you don't need a car if you only plan on working with direct clients.
  • Does this work for home bakers in ANY country?
    YES! I've got students from the USA, South Africa, Guatemala, Costa Rica, the UK, Australia, Kenya, Argentina, and more! The strategies in HBP work in all countries because proper marketing is based on the human brain - which is the same in every country. Proper marketing works in any country.
  • What's the price of HBP in other currencies?
    Home Bakery PRO is sold in US dollars because around 80% of my audience happens to live in the USA 🙂 I live in South Africa, but there are students from right around the world in the course. They've gotten amazing results regardless of what country they live in because effective marketing is universal. If you'd like to know how much the course is in YOUR currency, search on Google "US Dollar to your currency" (e.g. US Dollar to Euro) to get an estimated amount. You might be charged slightly more or slightly less because currencies fluctuate constantly. >> THERE'S NO NEED TO CHANGE YOUR MONEY INTO DOLLARS. Just add your card details and Teachable will automatically convert your money into dollars. Teachable might also charge you some taxes depending on the laws of your country - this is mostly not the case, but if it does happen they'll tell you in advance before you make the payment. These tax charges are not my personal decision and unfortunately totally beyond my control. I don't get a dime of that tax. Extra taxes are unfortunate, BUT keep in mind that you're getting well over $5000 worth of training for $447. Is this still a great deal for $80 more (as an example)? I think you'll agree that YES, it is.


I have a question

Where do you see yourself one year from now?

Or 6 months from now?…

Or even 1 month from now?…

I know you can do this.

All you have to do is be willing to say YES to investing in yourself.

This is YOUR chance to:

👩‍🍳 Become a confident, competent, professional Home Bakery business owner that people take seriously.

💓 Finally do work you’re passionate about - from the comfort of your own home!

🗓️ Create a life for yourself where YOU are in control of your schedule, time, and work.

⚖️ Get balance back in your life where you earn a good income without working yourself to death.

😄 Get consistent orders and a stable income you can depend on every month.


ALL CONTENT © Philosophy of Yum


bottom of page