HOME BAKERY TIPS, TOOLS & COURSES
ATTENTION HOME BAKERS WHO'RE TIRED OF RANDOM ORDERS AND WANT REPEAT CUSTOMERS INSTEAD
Your Home Bakery needs repeat customers. It doesn't need marketing to become your second job...
🧁 You'd LOVE to make real money from your baking... but the thought of constantly finding people to buy from you sounds exhausting.
😣 Or maybe you're already selling, and people RAVE about your baking... but hardly ever order again.
🎄 Maybe you've already experienced the crazy-busy-at-Christmas, crickets-in-January cycle... and would LOVE orders that don't disappear with the holiday decorations.
⏰ You don't have time to constantly post, promote & chase new orders every single week. You have a life, thank you very much.
💰 What you really want is repeat orders and income you can count on — whether that's some extra money every month or a full-time income.
☕ You've wondered about baking for coffee shops, offices, B&Bs & other businesses that order regularly... but then your brain goes: "Would they buy from ME? What do I charge? How do I pitch them?! Is this even legal?!"
If any of these statements had you thinking “how the heck did she get inside my head?!” then keep reading: you’re in the right place!
I TOTALLY UNDERSTAND HOW YOU FEEL…
Hey! I'm Aurelia 😊
Thousands of brownies ago, I was in your shoes.
When I started my Home Bakery, I did what everyone said you're supposed to do...
I handed out samples, business cards, posted in Facebook Groups, and printed 200 full-colour flyers which I handed out in our neighbourhood.
I got ZERO orders. I was crushed and had major self-doubt after that.
Little did I know that that failure would lead to the strategy that eventually changed my entire business!
Instead of constantly looking for individual, direct customers, I started pitching my baking to local businesses that already needed baked goods regularly.
Within 3 months, I was earning more than I had at my architecture job — and for the next 8 years, I supplied coffee shops, offices & other local businesses from my Home Bakery.
And that's what I want to teach you here.
What if you didn't need hundreds of customers?
What if a handful of the right customers could order from you again... and again... and again?
Let me give it to you straight...
We all loooove the idea of baking for our community and making a difference...
But the truth is:
the average direct customer might order from you once or twice a year for "special occasions".
But "special occasions" don't happen every week - which means your income won't either. This will leave you in constant "marketing-mode" to get new customers.
BUT... a coffee shop will order brownies every week. And an office will order them for every meeting.
They already need baked goods - OFTEN.
That's what I discovered after my first attempt at getting direct customers got me ZERO orders.
I started pitching my baking to local businesses instead — and within 3 months, I was earning more than I had at my desk job - without needing to post on social media.
I baked for local coffee shops & offices from home for 8 years and absolutely LOVED it because I got to BAKE - instead of stressing about where my next orders were coming from.
That's why building a Home Bakery for repeat business is such a big part of my pproach.
Since 2018, I’ve helped hundreds of other home bakers get supply deals with coffee shops & offices too!
Your baking might already be insanely delicious...
But delicious baking alone doesn’t create a stable income.
If you want your Home Bakery to be profitable, it needs customers who BUY baked goods often — not once or twice a year.
And that's where coffee shops, offices & other local businesses come in.
They already need baked goods regularly.
Pitch. Bake. Chill. shows you how to become the baker they buy them from.
Whether you're just starting your business or have been selling your baked goods for a while, my step-by-step method, scripts, and templates can help you get your first repeat client in 3 weeks 🥳
Here's what you're getting in Pitch. Bake. Chill.
MODULE 1
Clear What's Holding You Back
🧁Discover the hidden thought patterns shaping your decisions, confidence, pricing, marketing, boundaries, and business growth.
🧁 Learn how to stop making decisions from fear, pressure, self-doubt, and overwhelm — and start building from clarity instead.
🧁Get a *behind-the-scenes* look inside the mind of a restaurant/business owner, so you can approach them with more confidence.
- PHASE 2 -
Lean Into What Makes You Different
🍪 Discover what makes your business valuable, memorable, and different — beyond just what you bake.
🍪 Learn how to stop copying other bakers and build a business around your personality, strengths, preferences, and values so your business feels like YOU — and naturally stands out from competitors.
🍪 Get my methods from 10+ years of experience to improve the consistency and quality of your baking. genuinely
🍪 Step-by-step guidance for defining your niche, choosing your business name, logo, packaging, and getting your legal Home Bakery license or certificate.
MODULE 3
Pricing, Branding & Packaging
🍩Get my sheets that EASILY calculate your costs and selling prices, so you earn enough profit but aren't too expensive either. The system does all the hard math FOR you!
🍩Sales & Profit Sheet to help you quickly and easily calculate your profit each week so you know exactly what your profit is.
🍩Step-by-step tutorials for choosing a business name that attracts customers, creating a logo, and business cards.
🍩Practical tips for packaging your baked goods for different types of wholesale clients.
MODULE 4
How to Pitch Your Bakes Step-By-Step
🍰 Discover how to find the ideal places to sell baked goods to.
🍰 Get Pitching Scripts to help you confidently pitch your baking to:
1. Coffee shops & restaurants.
2. Corporate Businesses (this is legal if direct selling is allowed in your state because they don't resell your baking and you're not selling online!)
3. Accommodation Businesses (B&Bs, hotels)
🍰 Get my contract template to cover your bacon in different scenarios.
🍰 Learn how to grow healthy relationships with your clients so they remain loyal and order from you, consistently, for years to come!
ON TOP OF THAT YOU'RE GETTING
bonuses to make this faster, easier, and more fun for you!
BONUS #1
Premium Support for 12 Months
Baking for coffee shops and offices is a whole new world. I don't want you going into this alone. So you're getting premium support from me and all the bakers in the Home Bakery Pro Club family 🙌
❤️ OFF Facebook, so your data and privacy are 100% protected!
❤️ Meet passionate home bakers just like you from around the world who truly GET you and want you to succeed!
❤️ Get feedback & support directly from me and another coach so you can know you’re doing things the right way.
❤️ Weekly tips and encouragement to keep you focused and motivated.
BONUS #2
Boundary Setting Masterclass
Baking can take over your entire life, especially when you're baking for coffee shops and offices! But, when you learn to set boundaries, you'll always have a LIFE.
🌟 Learn how to organize your life and business so you have BALANCE between your family life and baking.
🌟 Get step-by-step methods for setting boundaries for your clients so they never take advantage of you.
🌟 Discover how to say "no" to clients without being rude or losing their business.
🌟 Learn how to set boundaries for yourself so you protect your physical and mental health and don’t burn out!
BONUS #3
Aurelia's Secret Recipe Book
Worried your baking isn't good enough? When you join, you’ll get my Recipe Book with all the recipes I perfected over 8+ years of selling my home baking to coffee shops and offices.
🧁 Over 60 REFINED recipes (with gluten-free variations) from my Home Bakery.
🧁 Skip the years of trial & error in your baking and learn all my secret baking tips in the methods of each recipe.
🧁 This includes The Recipe Scaling Calculator that helps you scale & convert your favourite recipes without compromising the quality - quite essential when baking for wholesale clients, right?
Ready to stop chasing random orders... and start building for repeat business?
Let's do this! 🙌
Get Pitch. Bake. Chill. today
(PRICES ARE IN US DOLLARS. Search on Google to get prices in your currency.)
*PRICES GO UP AUG 31*
PAY IN FULL
ONE PAYMENT OF
$197
$347
-
Instant, lifetime access. Learn at your own pace.
-
Mindset coaching.
-
Branding & packaging.
-
Pricing Sheets & Calculators.
-
Pitching scripts & templates.
BONUSES:
-
12 Months of premium support to submit your questions and get feedback directly from Aurelia.
-
Boundary Setting Masterclass.
-
Aurelia's Secret Recipe Book with 60+ REFINED recipes.
Your *interest-free* Payment Plan Options:
(That's just 50c a day! 1 Apple a day)
You get 30 DAYS to test drive Pitch. Bake. Chill. If you don't love it, you'll get a FULL refund.
Pitch. Bake. Chill. comes with a 30-day money-back guarantee. I hope that your business and life are forever transformed with the skills you'll develop through this course. I also expect you to give it your very best effort. That’s why, to be eligible for our 30-day Money Back Guarantee, you must submit proof that you did the coursework.
If you do the full coursework and don’t feel I’ve delivered on my promise, submit your work within 30 days of purchase and I’ll promptly refund your course fee. To be clear, if you don't include your completed coursework requirements within 30 days, no refund will be issued.
By purchasing Pitch. Bake. Chill. you agree to my Refund Policy.
Hey there home baker
I'm Aurelia (pronounced oh-really-huh) Lambrechts
My Home Bakery started with an ugly yellow mixing bowl, a borrowed hand mixer, and a tiny student kitchen.
Not because I was brave — but because my “respectable” 8–5 career in architecture was destroying me. I was battling anxiety and insomnia... wondering if this was just what adult life would always feel like?
Baking had always been my safe place, and money was tight!
So I started small — selling 1 dozen cupcakes a week.
One night at 1 am, frosting cupcakes in my student-housing kitchen, I felt calm for the first time in months.
And I realized something that changed everything:
It was easier to bake through the night than survive a single day at my job.
We were newlyweds with $40,000 in student debt. No savings or capital. No network when we moved cities.
I printed 200 flyers to launch my business for Valentine’s Day — and got zero orders.
I was crushed. But instead of quitting, I learned to think differently. I decided to pitch my bakes to coffee shops to create a steady repeat income. And within three months, I had replaced my salary. For 6½ years, my Home Bakery provided a full-time income.
But the real transformation wasn’t just marketing strategies...
I had to unlearn the belief that my worth was tied to how hard I worked and how much people liked me.
This belief kept my business stuck in survival mode, and ME stuck in constant burnout and fights with my husband. My foundation wasn't solid, so everything started crumbling.
When I stopped undercharging and overworking to prove myself, everything changed — my pricing, my marketing, my income, and my peace. My Home Bakery became calm. Profitable. Sustainable.
Since 2018, I’ve helped over 500 home bakers build businesses the same way — not through hustle or trends, but through:
* replacing harmful, sabotaging thought patterns with true belief in yourself,
* building a business around who you really are as a person ('cause then it flows naturally),
* and human marketing strategies (based on science & lived experience) that actually feel good.
You don’t need more talent.
You don’t need a bigger kitchen or more equipment.
You need deep trust in your value — and a clear, proven path forward.
I’d love to help you find it.
WHAT IF WHOLESALE BAKING IS ILLEGAL IN MY COUNTRY OR STATE?
GREAT NEWS: YOU HAVE 2 OTHER OPTIONS!
Most of the time, the laws only prohibit RESELLING and ONLINE SALES (double-check online what the laws in your state are).
Pitch. Bake. Chill. also shows you how to bake for
1. corporate offices and
2. accommodation businesses (B&Bs and hotels)
These clients buy from you directly and don’t resell your baking - which means you’re not breaking any laws! Pitch. Bake. Chill. will still work for you.
I DON’T HAVE MUCH BAKING EXPERIENCE. CAN I PULL THIS OFF?
Naturally, your baking skills will grow over time...
But do your recipes and baked goods need to be "perfect" before you can start selling them? NO. Not at all. Just look at the Chocolate Cupcakes I sold when I started out.
If your bakes taste delicious, you've got what it takes to do this.
'Cause in Pitch. Bake. Chill., I'll show you my tricks for giving your bakes a "glow up" like this so they look as good as they taste.
WILL I KEEP UP WITH THE ORDERS? I DON'T HAVE MUCH TIME TO BAKE.
YES. YOU'LL KEEP UP BECAUSE...
1. You can keep it small and simple :) If your life is very busy, market to small coffee shops/offices. One of my clients was a small deli that ordered 16 brownies and a cake for Wednesdays only. Just 1 night of baking per week for $200+ extra profit per month. That's doable, right?
2. You can set clear boundaries with clients (that's why you're getting the Boundary Setting Masterclass as a bonus). Start small, scale gradually, and stay honest about what you can and can't do 💁♀️
3. You can negotiate when needed. Your bakes are important to repeat clients - they need you - and are usually happy to tweak their orders so it works for you and still tastes amazing.
4. Time management is key! You’ll get my tips for baking faster (without sacrificing quality) and handling orders smoothly.
WOULD THEY WANT BIG DISCOUNTS, MAKING IT UNPROFITABLE?
Remember that even though you charge wholesale clients a bit less (15%), they order often. So, if you price correctly (you'll get my pricing templates in PBC), it’s worth it.
In my experience, offices don't mind paying full price at all because they're not reselling your baking! So cool!
And coffee shops don’t necessarily want the ultimate version of your bakes. They’re willing to make some compromises if it will make the price a bit cheaper.
For example, I used half the chocolate chunks and half the hazelnuts I normally would in my brownie recipe. They were still incredible brownies, and the customers loved them. But the coffee shop made more profit, and so did I. This strategy has worked very well for my students too!
I want you to get your first Repeat Client in 3 weeks, or less.
That’s what Pitch. Bake. Chill. is designed to do.
IN 3 WEEKS YOU WILL...
✔️ Finalize all of the details about the who, what, where, when, how, and how much of approaching wholesale clients (to a level of detail you didn't even realize you needed to!)
✔️ Master a proven, step-by-step marketing strategy for pitching to restaurants, B&Bs, and/or corporate offices (if you're not legally allowed to sell to places that resell your goods).
✔️ Feel prepared and confident in pitching your baked goods to clients and sealing the deal.
✔️ Get repeat orders, consistently, without a website or ever posting on social media!
✔️ Last but not least: Breathe a sigh of relief because you've finally got a consistent income every week 😊
FAQ
Answers to Your Questions
What if my state's cottage food laws forbid Home Bakeries from baking wholesale?
This marketing method will still work for you. Because at the moment, all 50 states in the USA allow direct sales. Most of the time, the laws only prohibit RESELLING and ONLINE SALES (double-check the laws in your state here).
BUT Pitch. Bake. Chill. also shows you how to sell your baked goods to:
1. Offices and
2. accommodation businesses (B&Bs and hotels)
These clients buy from you directly and don’t resell your baking, meaning you’re not breaking any laws. Yay!
How long will it take to see results? Life is so busy and I don't have much time.
First of all, you get lifetime access when you join, so you can learn at your own pace. There's no rush.
Secondly, how much time are you already spending every week trying to reach new customers?
How much time and energy are you spending thinking "I should post more often", "I'm so behind", and "WHAT should I post about"?...
... What if you could stop doing that altogether?
... How much time and energy will that save you every week?
That being said, you'll need to make time in your schedule to work on Pitch. Bake. Chill. for at least 2 x 2hr sessions per week to get your first repeat client within 5 weeks. Of course, if you invest more time in using this marketing method, you could get your first repeat client in as little as 3 weeks!
I just can't afford this right now...
In a home bakery, the budget is often very tight. I understand. The whole point of Pitch. Bake. Chill. is to make you more money. The last thing I want is to put you in a place of financial stress. That’s why I’ve also included a 10-month *interest-free* payment plan of just $15 a month. That's just 50c a day. 1 Apple a day.
You could have your first repeat client 3 weeks from now, with an $200+ extra profit per month from baking just 2 hours a week. Think about it. Is that something you want in your business? But the course is always open, so you can join whenever it’s time to get those repeat clients ☺️🙌
Will it work for me if I already have a business?
YES, YES, YES! It'll help you to finally get the repeat clients and consistent orders you need to make a stable income. I'm so excited for you! Just note that you'll need to make some changes to your business as I explain them in the course - so be open to doing things differently so you can get better results 🙌😄
Will it work for me if I haven't started my business yet?
YES, absolutely. You'll learn how to market your business effectively from the very start and save yourself years of frustration! It works for beginners, too.
How does the course work exactly?
You'll get video lessons that are very easy to follow. All the lessons are visual and practical. When you join you get lifetime access, so you can go through the content whenever it suits YOU. You don't need to watch anything live. It's completely self-paced.
Do you offer refunds?
Yes, of course! If you show me you did the work and didn't get results, I'll gladly give you a full refund. When you join, you agree to my refund policy.
What do I need to implement the course?
You'll need a computer/laptop, internet, and a cell phone. You'll also need access to a car to make deliveries.
Will I need industrial baking equipment or a large kitchen?
NO, not at all. You just need a standard domestic oven, a hand mixer, and a few baking pans. You also don't need a big kitchen! I baked full-time for Wholesale Clients, from home (in a 7m2/75 square ft kitchen), for 8 amazing years. Where there's a will, there's a way - you can use what you have and make it work 🙌
If your state laws require you to bake in a commercial kitchen for wholesale baking, then you'll need to rent one (shared commercial kitchens are actually quite affordable). BUT if you're selling directly to offices or BnB's (who don't resell your baking), you probably won't need to bake in a commercial kitchen.
You need this if...
☑️ You’ve been selling your baked goods for a while, but orders are inconsistent and unpredictable.
☑️ There are many competing home bakers in your town/city.
☑️ Your customers always give you amazing feedback, but they don't order again or give you referrals.
☑️ You'd rather spend your time baking or chilling, not hustling to get more customers.
☑️ You've been ignoring the last few "slow" months in your business, hoping it's just a fluke (sadly, it's not).
☑️ You need a marketing strategy that gets you consistent orders and doesn't just make you "feel busy".
Fast forward 3 months..
You approached 5 potential clients and 2 said YES! They order for every Tuesday and Friday and their peeps always asks for your baking.
You’re baking things you love baking and are good at.
Because your income has been so consistent, you could finally quit your full-time job, get a part-time day job, and now you’re baking part-time at home. You’re seeing so much more of your family!
Spending hours on social media to reach more customers feels like a distant memory... Wow... Now you only post on the socials if you WANT to.
Now you’re earning $250+ profit per week.
EVERY week.
It’s been that way for 12 weeks straight!
And from just 15 hours of baking per week.
You control your schedule, and you get to *chill* on weekends. Your home bakery has a consistent, reliable income you can count on and plan around.
You feel... SEEN... accomplished, and proud of yourself. A Nadiya-wins-The-Great-British-Bake-Off kind of proud 😊 Do you remember her speech? Just like that.
Oh, you're a scoller! Same.
Here's the bottom line:
Let’s shift your hardworking, caring nature into a marketing strategy that doesn't leave you stressed, burned out, and broke, but set you up with consistent orders for the rest of 2026 and beyond.
I'm *sugar rush excited* to work with you! 😄
Hugs & donuts,
Aurelia
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